Reputation Management & Branding

2,300.00

This book, Reputation Management & Branding: With Nigerian Case Studies, is a recipe for addressing image and reputational challenges in business, government and non-governmental organizations. It is an effective combination of theory and practice; and therefore relevant to CEOs as well as students and practitioners of marketing, public relations, advertising, mass communication, communication studies, public affairs, business administration, corporate governance, among others.

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