This book, Reputation Management & Branding: With Nigerian Case Studies, is a recipe for addressing image and reputational challenges in business, government and non-governmental organizations. It is an effective combination of theory and practice; and therefore relevant to CEOs as well as students and practitioners of marketing, public relations, advertising, mass communication, communication studies, public affairs, business administration, corporate governance, among others.
In the words of Professor Pat Utomi (Academic/Political Economist/Entrepreneur):
“The unique selling point of this book is the addition of case studies, which are hardly found in most published works in Nigeria… I am most pleased to recommend this book to all and sundry for business and government success, knowledge acquisition and effective management of reputation in the world, especially our country Nigeria”.
ABOUT THE AUTHOR
Dr. Jossy Nkwocha is a reputation management and communications specialist. He has a Doctor of Philosophy (Ph.D) degree from the University of Nigeria, Nsukka.
In the past 30 years, he has worked as a journalist, editor, public relations practitioner, CEO of a PR Consultancy, conference speaker, lecturer, counselor, and author of several books.
In journalism, he rose to become General Editor of Newswatch magazine in 1999. In 2003, he set up Zoom Lens Consulting, which provided services to many Federal Government Agencies, including working as Senior Stakeholders’ Advisor at the Bureau of Public Enterprises (BPE) for the privatization programme.
In 2007, Dr. Nkwocha was appointed Head of Corporate Communications at Indorama Eleme Petrochemicals, Port Harcourt; and in 2010 elevated to the position of Special Adviser to the Managing Director of the multinational company.
Dr. Nkwocha has contributed immensely to enhancing knowledge base of public relations practice in Nigeria. He is author of the flagship Effective Media Relations: Issues, Strategies & Dynamics (2009, 3rd Ed). In 2009, he was honoured with the status of Fellow of the Nigerian Institute of Public Relations (NIPR).
Nkwocha is also a Knight of St. Christopher in the Anglican Church. He is married to Lady Joy Nkwocha and blessed with five children.